Clinic SEO Case Study

160% Increase in Organic leads for KSL Clinic

A huge year-on-year increase in leads for KSL Clinic – a leading hair transplant clinic in the UK.

Speak to us about your project

KSL Clinic hair restoration before and after

Project Details

Locations

6x Locations
UK & Ireland

Sector

Clinic
Aesthetic

Services

Multi location SEO
National SEO

Time

18 Months

The Challenge

KSL Clinic, a nationwide network of hair restoration clinics, was starting to see organic visibility slip. Competitors were becoming more aggressive online, and new EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) requirements for medical and clinic websites meant that existing content and structures were falling behind.

Traffic was gradually decreasing, lead volumes were under pressure, and new clinic locations weren’t receiving the visibility they needed. To regain momentum, KSL needed a strategy that would boost national awareness while driving qualified leads to both established and new local clinics across the country.

The Process

We rebuilt the SEO strategy around EEAT-driven optimisation and national-to-local visibility. Key actions included:

Re-optimising core landing pages to better serve patients searching locally, ensuring each location page showcased expertise and unique value.
Developing brand new content templates that highlighted surgeon standards, clinical credibility and quality of work.
Adding EEAT features such as surgeon bios, accreditations, case studies and patient testimonials to strengthen authority and trust signals.
Topical content generation to broaden organic reach, answer patient queries and capture intent across the awareness-to-decision journey.
Boosting new clinic visibility through targeted local SEO, ensuring new openings received traffic quickly alongside existing clinics.

This combination of national brand positioning and hyper-local optimisation gave KSL a stronger presence in competitive search results.

KSL Clinic Dublin hair transplant landing page

The Result

Within 12 months, the impact was transformational. KSL Clinic moved from declining visibility to a position of strength, outpacing competitors and ensuring sustainable lead generation across their entire clinic network.

+192%

Increase in Organic Traffic

+162%

Increase in Local Traffic

+116.5%

Increase in Local Leads

Monthly organic conversion statistics for KSL Clinic

What does KSL Clinic Say?
I have been working with Tangible for the best part of over 6 years now. Mike is incredibly knowledgable within his field, and has shown positive results in terms of SEO, Google rankings and reports.
Professional, great communication and flexible when required for quarterly meetings - I highly recommend.
Michelle Yao
Marketing Manager, KSL Clinic