Onboarding and intelligence gathering
This is where everything starts. We connect directly with you, gather location and market data, and review all analytics, tracking and reporting. From traffic and success metrics to Google Business and ad accounts, we make sure the foundations are in place. We also map out every place your business can appear in Google so we can go after each of these placements. We understand your growth targets and build a complete performance baseline so we can measure success from day one.
Website Clean Up (Foundational Sprint)
Before we drive new traffic, we make sure your digital house is in order. We audit your website for technical, content and structural issues, review your national, local and AI visibility, and create a roadmap for optimisation. From implementing technical fixes to planning content, this sprint ensures your site is clean, credible and ready to scale.
Ads Accelerator
While organic search builds long-term visibility, sometimes you need leads right away. The Ads Accelerator sprint is designed to do exactly that. We launch tightly targeted ad campaigns, ensuring your budget is spent efficiently on high-intent searches. With conversion tracking set up from the start, every click is measured and optimised, giving you a steady flow of qualified leads while the organic strategy gains traction.
Local Visibility Sprint
Here we focus on making each location consistently visible online. We optimise your Google Business Profiles, strengthen key service and location pages, add EEAT signals, build citations and put review processes in place. The outcome: accurate, optimised visibility across search engines and AI-driven platforms.
Content Execution
This sprint covers both improving what you already have and creating what’s missing. We review and optimise existing content, boosting EEAT signals and refining layouts to improve conversion. At the same time, we produce new, high-quality content to target untapped opportunities and fill gaps across your services and locations. The result is a content engine that builds visibility, trust and leads at scale.
Authority & Scale
With strong foundations and content in place, the focus shifts to growth at scale. We build local authority through ongoing campaigns, track performance across every location, and continually refine your presence. The goal here is to cement rankings, expand authority and deliver transparent, consistent results as you grow.
Reporting
The Local Reporting Sprint gives you a clear picture of performance across every branch, not just the brand as a whole. We track and measure leads at a location level, so you can see exactly which offices, clinics, or sites are converting and where gaps exist. Alongside this, we analyse your visibility in AI search, from Google’s AI Overviews to ChatGPT and Perplexity, showing not only how often your business is being recommended locally but also which competitors are appearing instead. The result is actionable insight into both lead flow and AI presence, helping you scale visibility consistently across all your locations.