Location Case Study

443% Increase in local conversions for Clive Emson Auctioneers

Generating interest in local properties in 5 regions nationally.

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Project Details

Locations

5x Regions
UK

Sector

Property

Services

Multi location SEO

Time

18 Months

The Challenge

Clive Emson Auctioneers wanted to generate greater buying and selling interest across specific regions of the UK.

While the auction house is already a market leader in their respective regions, the challenge was to connect with a wider local audience, using search to target every location they service.

A property auction in progress, with the auctioneer's gavel and an open lot catalogue in the foreground

The Process

We developed a region-focused content strategy designed to make Clive Emson’s expertise more visible and actionable at a local level:

Dedicated Location Pages: For every region, we created bespoke landing pages highlighting upcoming auctions, local market opportunities, and the value of selling through auction.
In-Depth Guides: Each page included detailed regional insights, from property types and investment trends to local town highlights, giving buyers and sellers the confidence to engage.
Strong Calls to Action: Clear pathways encouraged visitors to request valuations, register for auctions, or view upcoming lots, turning regional interest into active enquiries.
Search Visibility: Optimised content ensured that when people searched for property auctions in places like Cornwall, Hampshire or Berkshire, Clive Emson’s regional expertise was front and centre.

Regional property auction listing pages shown on a laptop and tablet, with printed regional guides alongside

The Result

The launch of regional location pages drove a 105.9% increase in organic traffic year-on-year and delivered a 443% uplift in organic conversions from Town Hub pages.

+105%

Increase in Location specific traffic.

+443%

Increase in Location specific conversions.

3,000+

Selling leads in 1 Year

What do Clive Emson Auctioneers say?
We started working with Tangible in the second quarter of 23, they very quickly became a very valued members of our team. Mikes insight and understanding of the dark art of SEO was obvious from the start, he is a master. Mike’s ability to quickly immerse himself in our market and understand our audience is made apparent by the relevant and engaging content he regularly provides. The content and their technical understanding have helped us secure more than a handful of organic number one rankings. We all enjoy working with him and would highly recommend him to anyone who wants to see the difference he can make to your business.
Dawn Beckham
Marketing Manager