For businesses that rely on local enquiries, being the recommended choice is everything.
Today, your customers aren’t just searching on Google, they’re asking ChatGPT, Claude and Perplexity for recommendations. If you’re not showing up, your competitors will be. We help your locations surface in these AI-search results so your brand is visible from discovery to enquiry.
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AI search is the way people use tools like ChatGPT, Claude, Perplexity and Gemini to find answers and recommendations. Instead of showing a list of links, these platforms generate conversational responses and can suggest specific businesses, products or services based on relevance and their understanding of your brand as an entity.
Yes, but AI visibility goes beyond traditional SEO. AI responses are often generated using the information from search index so great SEO is fundamental. However, AI results are further influenced by:
Traffic from AI such as ChatGPT is highly targeted, well vetted and valuable, presenting an opportunity to generate high-quality leads from AI Search,
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AI visibility is built on the same foundations as great SEO. Google is still the main driver of leads, and it’s not going away anytime soon. But the way people search is changing, and we need to be prepared. By making sure our clients are visible across traditional search and AI-powered recommendations, we help them win today’s enquiries while building tomorrow’s advantage.
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When someone is looking for a solicitor today, they’re not just typing “law firm near me” into Google, they’re asking ChatGPT which firms are most trusted, which specialise in their case type, and which have offices nearby. If your firm isn’t being recommended, a competitor will be. We help law firms optimise their online presence so they appear in these AI-powered answers as well as in traditional search results.
When patients research clinics, they’re increasingly turning to ChatGPT and other AI tools to compare prices, treatment options, and even the expertise of staff before booking a consultation. These platforms pull from reviews, websites and trusted sources to make recommendations, which means if your clinic isn’t visible, another one will be. We help clinics strengthen their digital presence so they’re recommended in AI answers.
Clients choosing a professional services firm aren’t just browsing websites anymore, they’re asking AI tools like ChatGPT, Claude and Perplexity who they should trust. They want reassurance on credibility, expertise and track record before making contact. If those recommendations point to your competitors, you risk being overlooked. Our role is to make sure your business is positioned as the credible, recommended choice.
For franchises, consistency is everything. Potential customers are now asking AI platforms like ChatGPT and Perplexity where to go for services or products in their area. If one branch is recommended but others are invisible, you lose local footfall and brand trust. We help franchises ensure every location is represented, optimising both Google search and AI-driven recommendations, so your network is visible, consistent and competitive across all markets.
It’s one thing to talk about visibility; it’s another to show it in action. Through our work with multi-location businesses, we’ve helped clients appear not only in Google search but also in AI-powered recommendations, driving real enquiries and measurable growth
+443%
Increase in location specific enquiries in one year for regional property company.
View Case StudyCustomers are asking Google, ChatGPT, Claude and Perplexity who they should trust, and the answers are shaped by how strong your digital presence is. Our approach focuses on making sure your business is visible everywhere that LLM’s cite, from industries directories to local news outlets. By combining proven SEO foundations with strategies built for the future of search, we help your locations stand out, earn trust and capture more enquiries.
AI visibility is heavily influenced by search engines and their ability to find your content. SEO is the foundation of AI search.
We review how your brand is mentioned across the internet and understand the ‘topics’ associated with it.
Your reviews across different platforms play a huge role in appearing in AI search in a positive light.
ChatGPT and other AI search platforms have trusted partnerships with key websites in your industry. We build brand mentions in highly cited sites.
Making sure that all of the questions that your customer may ask AI search engines are covered comprehensively in your content.
Tracking AI visibility for specific prompts vs competitors, as well as measuring enquiries and conversions.
Our sprint-based model breaks lead generation into focused, manageable phases, each designed to deliver measurable progress.
We begin by understanding your business, locations, competitors and customer journey. This gives us the data to see where you stand in both Google and AI search.
Next, we review how your brand is currently perceived in AI models: the topics you’re associated with, the recommendations being made, and where competitors are appearing instead. This shapes the strategy moving forward.
With insights in place, we fix the foundations. From technical errors to site structure, we make sure your website is clean, fast and clear, essential for both Google and AI platforms.
We optimise the basics that influence visibility: Google Business profiles, local directories, reviews and location pages. These core signals ensure your business is consistent across every location.
We refine and expand your content so it ranks in Google and supports AI-driven recommendations. This includes filling gaps, answering common customer questions, and ensuring every page feeds the right signals into AI.
Finally, we strengthen your authority through mentions, digital PR citations on trusted, high-authority websites, especially those heavily referenced by AI models. This increases the likelihood of your brand being chosen in recommendations.
We continually test the questions your customers are asking AI tools, from “recommend a [company] near me” to detailed comparisons, and track which brands are being recommended. By benchmarking your visibility against competitors, we identify gaps, monitor progress, and adjust strategy so you stay ahead in both Google and AI-driven search.
Do you run a multi location law practice, clinic or healthcare business? See our guides below.
The search landscape is moving fast, AI recommendations, shrinking organic results and changing user behaviour mean it’s harder than ever for multi-location businesses to stay visible. At Tangible, we cut through the noise. We combine proven SEO foundations with new strategies for AI search, making sure your business is found across Google, maps, directories and now ChatGPT, Claude and Perplexity. Our focus is simple: measurable visibility that drives real enquiries in every location you serve.
We stay ahead of shifts in search and AI so your business is always visible where it matters most.
Our strategies have delivered measurable growth for multi-location brands international.
Every campaign is tracked and reported clearly, so you always know what’s working and why. We prioritise responsiveness and partnership, giving you the support you need to grow with confidence.
We’ve seen every change under the sun when it comes to SEO – and how to navigate the changes.
Their ability to quickly immerse themselves in our market and understand our audience is made apparent by the relevant and engaging content they regularly provide. The content and their technical understanding have helped us secure more than a handful of organic number one rankings. We all enjoy working with Tangible and would highly recommend them to anyone who wants to see the difference he can make to your business.
We’ll discuss your goals, what you’re struggling with, ambitions and whether we’re a good fit.
We’ll send a proposal with our suggested sprints and outcomes, outlining exactly how we can help you to meet your ambitions.
If you’re happy with our proposal, we’ll get started and implement our search lead generation system to start generating leads.
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View Available pricing optionsTraditional SEO focuses on ranking higher in Google’s results, while AI search optimisation ensures your business is recommended in conversational answers from tools like ChatGPT, Claude and Perplexity. The difference is that AI platforms don’t show a list of links. They generate recommendations based on trusted sources, reviews, citations and brand signals. Both approaches overlap, but AI visibility requires additional focus on authority, reputation and the sources AI models rely on.
No. Google is still the number one driver of leads for most businesses. In fact, strong performance in Google directly influences how AI tools recommend brands, because they draw on search visibility, structured data and online reputation. The smart approach is to optimise for both: building leads from Google today while preparing your brand for the growing impact of AI-driven recommendations.
Customers use AI platforms to do more than just “find a business near me.” They compare companies, look at pricing, evaluate services, and check reviews before deciding who to trust. Reputation management is key, because AI tools often surface feedback, mentions and perceived authority when recommending a provider. If your competitors are stronger in these areas, they may be chosen instead of you.
Yes. Content remains critical, but the role is evolving. You need content that is not only crawlable in Google but also “trains” AI models to associate your brand with the right topics, services and locations. Producing clear, authoritative, and customer-focused content ensures your business is visible at every stage of the AI search journey, from initial queries to final recommendations.
Unlike Google, ChatGPT doesn’t have a “ranking” system or search results page. Instead, it generates answers by pulling from trusted sources, reviews, citations, and the wider web. They only understand word associations and how these words or ‘entities’ relate to each other. To be recommended, your business needs strong visibility signals: a well-optimised website, accurate Google Business profiles, consistent citations, positive reviews, and mentions on authoritative sites that ChatGPT frequently references. In short, the better your SEO, reputation and online authority, the more likely you are to be surfaced in ChatGPT’s responses
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