Onboarding and Intelligence gathering
This is where it all begins. We work with you to gather data across every branch, region, and market you operate in. From local traffic patterns and lead flow to Google Business Profiles, ad accounts, and location-level reporting, we make sure each site has the right foundations in place. We map out every opportunity for your brand to appear in Google, across local packs, maps, directories, ads, reviews, and AI answers, so no location is left behind. By aligning with your growth targets and building a clear performance baseline for every office, clinic, or store, we ensure success can be measured from day one.
Website Clean Up (Foundational Sprint)
Before you can scale, your site needs solid foundations. We carry out a full technical clean-up to remove errors, broken links, and duplicate content that can hold you back. From optimising site speed and crawlability to tightening up redirects, schema, and indexation, we make sure search engines and users can navigate your site with ease. We also refine the site structure so every location, service, and page is connected in the right way, supporting both visibility and conversions.
Ads Accelerator (Optional)
SEO can take time to gain momentum, but your locations shouldn’t sit idle while we boost visibility. That’s where paid local ads come in. We can run tightly targeted Google and social campaigns around each branch, ensuring your clinics, offices, or stores appear instantly when customers nearby are searching. These ads drive leads and footfall in the short term, while SEO builds the sustainable visibility that pays off long term. Together, they create a smooth pipeline, immediate results now, lasting growth for the future.
Local Visibility Sprint
Our Local Visibility Sprint is a dedicated project that ensures each of your locations is set up to win in local search. We optimise Google Business Profiles with complete, accurate, and engaging information, then apply local SEO best practice across every branch, covering NAP consistency, structured data, citations, and on-page optimisation. The result is stronger visibility in Maps, local packs, and AI search results, giving every location the foundation it needs to attract and convert nearby customers.
Content Execution
Content execution is about making every location page work harder. We review existing pages to optimise structure, copy, and calls-to-action, ensuring they convert as well as they rank. Using our tried-and-tested templates, we bring consistency across branches while tailoring content to each local market. Alongside this, we identify and fill gaps, whether that’s new service pages, location-specific FAQs, or supporting articles that answer customer questions. The result is a content framework that scales, giving every site the depth it needs to capture local demand.
AI Visibility Review
Search has shifted, and AI is now part of how customers discover local businesses. Our AI Visibility Review analyses how your brand is being represented in AI-driven results like ChatGPT, Gemini, and Perplexity. We identify whether your locations are being recommended, and if not, why not. From there, we put the right signals in place: structured content, trusted citations, and authoritative mentions that influence AI systems to surface your brand when people in your area ask for services like yours. The goal is simple: make sure your business is part of the conversation wherever decisions are made.
Authority & Scale
Once the foundations are in place, we focus on building authority and scaling your visibility across every market you operate in. This means strengthening each location with high-quality citations, ensuring your business is consistently listed in the right local directories and industry platforms. Alongside this, we run hyperlocal PR campaigns, securing mentions in regional press, community sites, and trusted publications that matter to your customers. Together, these signals amplify trust, boost rankings, and give your brand the authority to dominate across multiple locations.