Looking for an experienced B2B SEO consultant?
I'm a B2B SEO consultant who helps businesses improve their online visibility and organic search traffic with the aim of generating a consistent stream of high-quality, highly relevant leads. I've worked with clients in a variety of B2B industries, from SME's to large enterprise organisations.
With a deep understanding of how search engines work and what it takes to rank highly in organic search results, I can help grow your B2B business to increase your market share, and brand visibility and generate quality inbound leads.
With a deep understanding of how search engines work and what it takes to rank highly in organic search results, I can help grow your B2B business to increase your market share, and brand visibility and generate quality inbound leads.
10+ Years Experience
B2B SEO Specialist
5* Reviews
A trusted partner
Dawn Beckham2023-11-02We started working with Mike in the second quarter of 23, he very quickly became a very valued member of our team. His insight and understanding of the dark art of SEO was obvious from the start, he is a master. Mike’s ability to quickly immerse himself in our market and understand our audience is made apparent by the relevant and engaging content he regularly provides. His content and his technical understanding have helped us secure more than a handful of organic number one rankings. We all enjoy working with him and would highly recommend him to anyone who wants to see the difference he can make to your business.
Michelle Yao2022-10-31I have been working with Mike for the best part of over 3 years now. Mike is incredibly knowledgable within his field, and has shown positive results in terms of SEO, Google rankings and reports. Professional, great communication and flexible when required for quarterly meetings - I highly recommend.
Jonathan Owen2022-09-30Mike has increased both the traffic and enquiries to our business. Highly recommend.
Anete Paula2022-09-30Mike Alexander is a results-driven, enthusiastic and extremely knowledgeable SEO consultant. His technical skills, efficient processes and straightforward approach have resulted in fantastic organic growth. Highly recommend!
A Z2020-09-16Mike has been an absolute pleasure to work with. We managed to make a range of high intent key words rank 1st on google. It really affected business and we saw our revenue grow without having to buy ads! A pleasure to work with and I hope we will continue to do so in the long term.
Moses Alausa2020-07-30Mike is an absolute professional in the work he carries out and his SEO knowledge and process is first class. Definitely recommend his services if you're after any SEO capabilities!
Aaron Taylor2020-06-03Worked with Mike on several projects now, hes such a fantastic SEO with great depth of knowledge in all aspects. And he's great to work with!
Clearway Marketing2020-05-11My first experience of Mike Alexander was his innate understanding of SEO and what Google needs from your website. Before we'd even got started he offered intelligent insight and advice on where we were going wrong, along with some sound guidance on how this could be changed. Once contracted to provide ongoing SEO, Mike has continued to write volumes of content for landing pages and make highly effective structural and navigational updates to our website too. The overall improvement in our positioning in Google search results has been phenomenal and exactly how he predicted. Within three months, our search results, for our industry standard keywords and phrases, had moved from pages five & six mostly to page one, for even the most competitive of phrases, with some stragglers on page two that we continue to work on. Mike is professional, consistent and extremely knowledgeable. There is none of the typical 'smoke and mirrors' approach and no waffle. He's one of an increasingly rare breed of people, SEO consultants in particular, who are genuine experts I their field and who do exactly what they say they're going to do, when they say they're going to do it. I would highly recommend Tangible Digital and every opportunity.
Luke Sehmer2020-03-20Tangible Digital were instrumental in us understanding our SEO challenges and implementing a plan to grow our search presence. Despite our niche asks, the plan clearly bore fruit with traffic increasing. The team is profressional, dedicated, experienced & comprehensive in their analysis, providing a great platfom for SEO improvments - which were implemented without fuss. Cannot recommend highly enough.
Is Your Website a Lead Generating Machine?Why B2B SEO?
SEO is vital for any business that wants to generate a consistent stream of high quality sales or purchases online, but it's especially important for B2B companies.
In fact, the majority (71%) of B2B clients start their product research with search engines (Source: Google), showing just how important this channel is for building a competitive and sustainable B2B company.
A B2B website should be a lead-generating machine. A successful B2B SEO campaign can help you build a consistent stream of qualified B2B leads to keep the pipeline full. But what exactly is B2B SEO? And how can you use it to grow your business?
B2B SEO is the process of optimising your website structure and content so that your site is visible to the right kind of prospects at the right time.
Whilst the nuts and bolts of SEO involve ensuring your site is technically accessible, user friendly and authoritative - good B2B SEO is focused on positioning your business as an authority in your industry by creating content that is relevant to your target audience and optimised for the keywords they are searching for.
In fact, the majority (71%) of B2B clients start their product research with search engines (Source: Google), showing just how important this channel is for building a competitive and sustainable B2B company.
A B2B website should be a lead-generating machine. A successful B2B SEO campaign can help you build a consistent stream of qualified B2B leads to keep the pipeline full. But what exactly is B2B SEO? And how can you use it to grow your business?
B2B SEO is the process of optimising your website structure and content so that your site is visible to the right kind of prospects at the right time.
Whilst the nuts and bolts of SEO involve ensuring your site is technically accessible, user friendly and authoritative - good B2B SEO is focused on positioning your business as an authority in your industry by creating content that is relevant to your target audience and optimised for the keywords they are searching for.
Who do I helpDo any of these issues sound
familiar?
We get by on referrals but my site isn't generating leads
- Your website just isn't showcasing your services and generating good quality leads.
We're getting the wrong type of leads
- Are you running some digital marketing activity but are yet to see market qualified leads?
My competitors are outranking us for our keyword terms
Are you losing out to your competitors?
We're changing our site to a new design and want to preserve the 'SEO value'
It's important to mitigate any traffic loss.
I've experienced traffic loss after a Google algorithm update
Have your site recently seen a decline in traffic or leads?
How can I support your business?
Why is B2B SEO important?
There are a few reasons why B2B SEO is so important:
- B2B buyers are using search engines to research potential vendors: According to a study by Google, 71% of B2B buyers use search engines to research potential vendors. This means that if your website is not optimised for search, you could be missing out on a lot of potential leads.
- B2B SEO can help you attract more qualified leads: B2B SEO helps you attract leads that are actually interested in your products or services. That’s because when you create relevant and keyword-optimised content, you are more likely to show up in the search results for the keywords your target audience is searching for.
- B2B SEO can help you convert leads into customers: B2B SEO is not just about attracting leads, it’s also about converting them into customers. That’s because a well-optimized website will not only attract more leads, but it will also help you convert those leads into customers.
- B2B SEO also helps to build brand awareness: Your customers have pain points that your product or service can solve. By being visible when a potential customer types a question related to your business into Google, you position yourself as the go-to brand for your subject matter.
What My Clients Are Saying?
Dawn Beckham2023-11-02We started working with Mike in the second quarter of 23, he very quickly became a very valued member of our team. His insight and understanding of the dark art of SEO was obvious from the start, he is a master. Mike’s ability to quickly immerse himself in our market and understand our audience is made apparent by the relevant and engaging content he regularly provides. His content and his technical understanding have helped us secure more than a handful of organic number one rankings. We all enjoy working with him and would highly recommend him to anyone who wants to see the difference he can make to your business.Michelle Yao2022-10-31I have been working with Mike for the best part of over 3 years now. Mike is incredibly knowledgable within his field, and has shown positive results in terms of SEO, Google rankings and reports. Professional, great communication and flexible when required for quarterly meetings - I highly recommend.Jonathan Owen2022-09-30Mike has increased both the traffic and enquiries to our business. Highly recommend.Anete Paula2022-09-30Mike Alexander is a results-driven, enthusiastic and extremely knowledgeable SEO consultant. His technical skills, efficient processes and straightforward approach have resulted in fantastic organic growth. Highly recommend!A Z2020-09-16Mike has been an absolute pleasure to work with. We managed to make a range of high intent key words rank 1st on google. It really affected business and we saw our revenue grow without having to buy ads! A pleasure to work with and I hope we will continue to do so in the long term.Moses Alausa2020-07-30Mike is an absolute professional in the work he carries out and his SEO knowledge and process is first class. Definitely recommend his services if you're after any SEO capabilities!Aaron Taylor2020-06-03Worked with Mike on several projects now, hes such a fantastic SEO with great depth of knowledge in all aspects. And he's great to work with!Clearway Marketing2020-05-11My first experience of Mike Alexander was his innate understanding of SEO and what Google needs from your website. Before we'd even got started he offered intelligent insight and advice on where we were going wrong, along with some sound guidance on how this could be changed. Once contracted to provide ongoing SEO, Mike has continued to write volumes of content for landing pages and make highly effective structural and navigational updates to our website too. The overall improvement in our positioning in Google search results has been phenomenal and exactly how he predicted. Within three months, our search results, for our industry standard keywords and phrases, had moved from pages five & six mostly to page one, for even the most competitive of phrases, with some stragglers on page two that we continue to work on. Mike is professional, consistent and extremely knowledgeable. There is none of the typical 'smoke and mirrors' approach and no waffle. He's one of an increasingly rare breed of people, SEO consultants in particular, who are genuine experts I their field and who do exactly what they say they're going to do, when they say they're going to do it. I would highly recommend Tangible Digital and every opportunity.Luke Sehmer2020-03-20Tangible Digital were instrumental in us understanding our SEO challenges and implementing a plan to grow our search presence. Despite our niche asks, the plan clearly bore fruit with traffic increasing. The team is profressional, dedicated, experienced & comprehensive in their analysis, providing a great platfom for SEO improvments - which were implemented without fuss. Cannot recommend highly enough.
CASE STUDIESA focus on results.
View my latest case studies
I take a results-first approach when managing SEO campaigns. See my latest results below.
Speak to me about your SEO needs.
What you should know about B2B SEO…
How is B2B SEO different from B2C SEO?
While the fundamental principles of SEO apply to all websites, whether you operate in a B2B or B2C context, there are a number of nuances in the approaches required for B2B SEO. Typically, B2B companies contend with extended sales cycles, high-value sales and relationships that extend far longer than just a one-off purchase. Reputation is everything and your customers tend to conduct a significantly greater number of searches before committing to get in touch.
There is also a wider range of searches that your potential customers are searching for depending on ‘who’ is searching. For example, a more junior member of staff may have been tasked with finding vendors for your service, but a more senior member of staff may be searching for company and history information. Lastly, a more technical member of staff may be searching for more technical information about your product and service.
Given these considerations, I create B2B SEO strategies that enhance your search visibility precisely when it matters most, casting your company in the most favourable light at every phase of the buyer’s journey and establishing your business as an authoritative figure in your sector.
What SEO activity would you advise above all others?
If I had to give one piece of SEO advice, it would be to position your brand as an authority in your industry. If you’re looking for details and the specifics of SEO strategies and tactics, read more article: B2B strategies for 2024.
What role does content marketing play in B2B SEO?
Content marketing is vital for B2B SEO because it allows businesses to create valuable, informative, and engaging content that appeals to their target audience and more importantly – resolves any ‘pain points’ they may be experiencing. This content can include blog posts, e-books, webinars, and case studies that address industry challenges and provide solutions.
What is the role of technical SEO in B2B SEO?
Technical SEO focuses on correcting various technical aspects of your website to ensure it’s search engine-friendly. This includes improving indexability, website speed, mobile-friendliness, schema optimisation, and fixing crawl errors. The technical aspect gains importance as your site grows, so it’s important that reviewing technical elements is priority.
How can I track the success of my B2B SEO efforts?
To measure the success of your B2B SEO campaign, I use tools like Google Analytics and Search Console to monitor website traffic, keyword rankings, and conversion events. It’s important to track:
- Macro conversions such as leads generated, phone calls and emails
- Micro conversions such as PDF downloads, organic traffic improvements and webinar views.
Is B2B SEO a long-term strategy?
Yes, B2B SEO is a long-term strategy. It takes time to see significant results, as search engines need to index and rank your content. Consistent efforts over time are required to maintain and improve search engine rankings. However, if your site is already established, SEO results can be achieved at a much faster rate.
