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Know exactly what AI says about your business

Search used to give you ten results and a position. An assistant gives one answer and names a couple of businesses in it. You are either in that answer or you are invisible, and no rank tracker will tell you which.

So we built the thing that does. The prompt tracker asks the questions your customers ask, on a schedule, and keeps the evidence.

See your own numbers

594

questions tracked

3,168

scans recorded

14,600

citations logged

2,757

domains influencing answers

What it does

01

Track the questions that matter commercially

Not keywords. Real questions, written the way a customer would ask them, grouped into categories and tied to a location where location changes the answer. 594 of them run today across 53 categories and 9 locations, in English and in French and German for the clients who need it.

  • Questions grouped by category, so you can see where you are strong and where you are not
  • Location aware, because "near me" returns a different answer in Manchester and in Maidstone
  • Run on a schedule, so the comparison month to month is like for like

02

Keep the exact answer, word for word

Most tools give you a score. We keep the answer. Every scan stores the full response text, so when a client asks why their visibility moved, the answer is a paragraph the assistant actually wrote, not an index number nobody can interrogate.

  • Full answer text stored for all 3,168 scans
  • Readable alongside the metrics, not buried in an export
  • The record stays, so you can compare what was said in March with what is said today

03

See every brand named, including the ones beating you

Each answer is parsed for every business it names, in the order it names them, with your brand and your competitors flagged. That gives you mention rate, share of voice against a named competitor set, and the thing clients ask first, whether you were mentioned before or after the competition.

  • 10,072 brand mentions recorded so far
  • Mention rate, and first mention rate, which is the one that correlates with enquiries
  • Competitor share of voice, question by question rather than averaged into nothing

04

Find the sites that decide the answer

This is the part no platform dashboard can give you. Every citation in every answer is logged with its domain, whether it is yours, a competitor's, or a third party. 2,757 distinct domains have influenced the answers we track, and they are ranked, so you can see which review platform, directory or forum is deciding your category.

  • 14,600 citations logged, each tied to the question that produced it
  • Citation rate for your own pages, which tells you whether your content is doing the work
  • Top cited domains per category, which becomes the target list for digital PR

05

Read what the assistants say about you, not just whether

Being mentioned is not the same as being recommended well. Every answer is read for what it claims about a business and how it frames it, then grouped into recurring themes and scored for sentiment. 1,126 of those narratives are extracted so far, and the negative ones are usually the most useful thing on the dashboard.

  • Recurring themes across answers, so a one off becomes a pattern you can act on
  • Sentiment on each, positive, neutral or negative
  • Suggestions the assistant makes about the category, which read as a content plan

06

Fact-check the assistants against the truth

We hold a set of canonical facts for each brand, the things that are simply true about it, and check what the assistants say against them. Each claim is scored correct, partially correct, incorrect, or not mentioned. It is how you find out that ChatGPT thinks you still have a branch you closed two years ago.

  • Claims compared against the brand's own verified facts
  • Scored, so a wrong answer is a ticket rather than an anecdote
  • The input into what you correct, where, and in what order

07

Watch it move over time

Every scan rolls into a daily figure per category and per source, so visibility, citation rate and first mention rate are trends rather than a snapshot. That is what makes the monthly conversation about direction instead of a number nobody can place.

  • Visibility over time, by category and by assistant
  • Citation rate and first mention rate tracked separately, because they move for different reasons
  • Cost recorded per scan, so the reporting pays for itself or it stops

Which assistants it covers

ChatGPT and Google AI Overviews are scanned today, which is where the volume is in the UK. The scanner also supports Gemini and Perplexity, switched on per client where their customers use them.

  • ChatGPT

    1,658 scans recorded

  • Google AI Overviews

    1,510 scans recorded

  • Gemini

    Supported, on request

  • Perplexity

    Supported, on request

Why we did not just buy one

Plenty of tools will give you an AI visibility score. We have tried them. The score goes up, the score goes down, and nobody in the room can say why or what to do about it.

The questions we needed answering were different. Which specific question lost us the recommendation. Which site did the assistant trust instead of ours. What exactly did it say about us, and was it true. Those need the raw answers kept and parsed, not summarised into an index.

OpenAI has since started reporting some of this itself through Business Hub, and it is worth claiming your profile for it. But it covers one assistant, it reports on itself, and it gives you topics rather than the questions your pipeline depends on. It sits alongside this, not instead of it.

How to claim your ChatGPT business profile

Want to see your own numbers?

The prompt tracker is not software you can buy. It runs as part of how we work, for the businesses we work with. If you want to know how often the assistants name you today, and which sites are deciding that, we will show you.

  • Your mention rate across ChatGPT and AI Overviews
  • The domains influencing answers in your category
  • What the assistants currently say about you, in their words
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